Video Courses on Marketing and PR
The library subscribes to a database of video tutorials called Lynda.com. Lynda.com has a variety of short video segments, such as developing a brand strategy, to full length video course that can run up to a couple of hours, such Online Marketing Foundations, on Marketing, Advertising, and PR related topics. These courses and videos are are always timely and created by experts, and some of the courses also have downloadable exercise files for you to work along with the instructor. Also, LinkedIn recently acquired Lynda.com to power its LinkedIn learning videos.
Marketing and Advertising Resources
A company's marketing and advertising strategies are, ultimately, intended to drive sales, raise awareness of your brand, and create your brand's image. New technology has changed the marketing and advertising landscape with the addition of things like social media advertising, content and video marketing, and SEO/SEM, but traditional marketing strategies, such as direct mail, can still be effective. I suggest watching the Lynda videos to help you determine your marketing and advertising strategy based on your budget.
PR, or public relations, can be a vital part of any businesses marketing toolkit. When your business gets covered by the press, it organically optimizes the search engine results for your business, and it can also help improve your brand equity or company image by giving you "third party verification." Before utilizing the resources listed below, I recommend watching the PR video tutorials on Lynda.com. It is important to understand how to make your brand newsworthy and to understand press releases and editorial calendars before communicating with the press.