LibGuides: Starting a Child Care Business: Marketing & Advertising

Video Courses on Marketing and PR

The library subscribes to a learning resource which consists of video tutorials called Lynda.com. Lynda.com may be short segments, such as Developing a Brand Strategy, or a full length video course that can run up to a couple of hours, such as Online Marketing Foundations. These courses and videos are are always timely and created by experts; some of the courses also have downloadable exercise files for you to work along with the instructor.

Lynda
Lynda.com is available remotely with your library card and pin. In order to access Lynda.com with your library card, you must follow this link opposed to going straight to the website. If you would prefer to use the mobile app, the instructions on how to use it with your library card are also on this page.

Online Marketing Foundations Course on Lynda.com

Marketing and Advertising Resources

Marketing and advertising strategies are, ultimately, intended to drive sales, raise awareness of your business, and create a message about the quality of your service. New technology has changed the marketing and advertising landscape with the addition of things like social media advertising and content and video marketing. Traditional marketing strategies, such as direct mail, can still be effective, too. Watching the videos on Lynda.com can help you determine your marketing and advertising strategy based on your budget.

eMarketer
eMarketer has been conducting research on digital business transactions since the 1996. Their reports give up to date insight on what online marketing strategies are working. Although some of their reports and information are proprietary, they have a lot of free information available on their website. (Photo Credit: Copyright 2018 eMarketer Inc.).

Mergent Intellect
The "Consumer Data" section of Mergent Intellect allows you to constuct lists of individuals names and addresses by geographic location, purchasing behaviors, age, gender, and income. Up to 20,000 of these records can be exported and used to construct a direct mail campaign. This database is only available at the Central Library.
Reference Solutions
The U.S. Consumers/Lifestyles module in Reference Solutions allows you construct lists of individuals based on income, home value, geography, and lifestyle interests. These lists of names and addresses can be exported to create direct mailing lists, and Reference Solutions also maintains a proprietary list of email addresses that can be purchased. This database is available remotely with your library card.