Video Courses on Marketing and PR
The library subscribes to a learning resource which consists of video tutorials called Lynda.com. Lynda.com may be short segments, such as Developing a Brand Strategy, or a full length video course that can run up to a couple of hours, such as Online Marketing Foundations. These courses and videos are are always timely and created by experts; some of the courses also have downloadable exercise files for you to work along with the instructor.
Marketing and Advertising Resources
Marketing and advertising strategies are, ultimately, intended to drive sales, raise awareness of your business, and create a message about the quality of your service. New technology has changed the marketing and advertising landscape with the addition of things like social media advertising and content and video marketing. Traditional marketing strategies, such as direct mail, can still be effective, too. Watching the videos on Lynda.com can help you determine your marketing and advertising strategy based on your budget.