Mapping Local Customers
The library subscribes to a number of databases that allow you to map consumer variables against a set geography or that allow to construct and compare location based reports that contain consumer demographic and psychographic information. Most of this information comes from a combination of government data from the census and consumer expenditure surveys and information from third party providers like Nielsen. This is useful when you want to open your own location. Both Mergent Intellect and SimplyAnalytics allow you to construct searches using the Nielsen PRIZM "best customer" segments. These segments group potential customers by demographic and lifestyle choices to create a best customer profile. The image below is an example of a Nielsen PRIZM segment, and you can click on that image to learn more about the other PRIZM segments.
Example Map From SimplyAnalytics
Data on Children
These online data sources provide information on the number of children in geographic areas, as well as report on their well being and the conditions of the neighborhoods where they live. The data can be useful in making proposal for funding, writing business plans ,or understanding the circumstances of the families you serve.
Mapping New York City's Child Care Needs
Information gathered on children across NYC and presented in a map format. Includes information on number of children, family income, languages spoken at home and more. Also includes maps of each borough that show child care programs and unmet need. www.nyccrr.org/-mapping-new-york-cities-child-care-need
Citizens’ Committee for Children: Keeping Track of New York City's Children Online
Search for over 400 different indicators of child well-being in New York City at the citywide, borough, or community district level. Provides data in a number of broad categories: demographics, economic conditions, housing and community life, health, early care and education and out-of-school time services, youth and child welfare. www.cccnewyork.org/data-reports/keeping-track-database/
Printed book is also available at the library – please see the Print Resources section.
Call number 362.709747 K
U.S. Census Bureau: Child Care