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How to Research Your Industry: Books and eBooks

What your industry means for your business

Useful Search Terms

The Business and Career Center has several books and eBooks on how to start a business in a particular industry. These books are also a great way to research your industry because they usually list all of the relevant trade shows, industry associations, and trade publications where you can find the information that you need for your business plan or business model. Entrepreneur Press's "Start-up" series and Globe Pequot Press's "Home-based business" series are both great examples, and they have published books and eBooks on a number of different industries. You can click on the series links below to see if there are titles on your type of business.

"Entrepreneur magazine's start up"

"Home based business series."

If none of these books cover your industry, you can try a keyword search to see if we have books on your industry. A couple of example searches are "leisure industry" and "green business."

Example Books

Start Your Own Specialty Food Business

Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview, the hottest trends, important research and statistics, and insight from practicing specialty food business owners on key growth drivers, opportunities, and how you can differentiate from other food businesses.

Starting an Etsy Business for Dummies

Etsy.com continues to be one of the most popular markets for artists, crafters, and curators. Launched in 2005, Starting an Etsy Business For Dummies, 3rd Edition, guides readers through the process of setting up a successful shop and effectively marketing their products. New content includes: Best practices for applying SEO to your shop and listings How to navigate the new homepage design, individual shop pages, drop-down menus, and more.

Start Your Own Personal Training Business

Personal training is an exciting industry to be in right now! Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others. As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche.

Start Your Own Import/Export Business

Importing and exporting are trillion-dollar industries -- but that doesn't mean they're just for big business. In fact, small businesses make up about 96 percent of this field. Get your share of an ever-expanding economy with the essential advice in this top-selling guide. As a successful import/export agent, you can net a healthy six-figure income by matching buyers and sellers from around the globe, right from your own home. This book is loaded with valuable insights and practical advice for tapping into highly lucrative global markets.

Earn Money from Your Home

With the growth of online reservation platforms such as Airbnb, TripAdvisor, Wimdu, Booking.com and Onefinestay, people are able to offer accommodation to a huge audience of tourists as B&B hosts or as short break holiday accommodation providers - without using an agent. So earning money from your own home - whether it be letting a few bedrooms in your house, an investment property or a holiday home - has never been easier.