There are several books and eBooks in our catalog that can help you find your target consumer and effectively market to them. You can search the catalog using keywords, such as "marketing to millennials" or "survey research," but there are also a number of useful subject headings that can be used to effectively find books and eBooks on these topics. You can use the keywords below to help find example titles.
Consumers -- Research
Consumer Behavior
Target Marketing
Market Segmentation
Marketing
Internet Marketing
Marketing Research
Small Business Marketing